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What is 24/30?

The 24/30 is a streamlined video production day designed to capture a full month of content in one shoot. Perfect for businesses that need consistent, professional-quality video but don't have the time to shoot something every day or week. You show up ready—we plan, shoot, and deliver.

1-DAY SHOOT/30 DAYS OF CONTENT

  • 4 Core Videos

    with licensed music, expert editing/motion graphics.

  • 6-8 Reels

    Ready to post across various platforms (FB, Instagram, TikTok, ect.)

  • 20 Photos

    for social media, websites, ads, emails, and printed materials.

  • Posting Calendar

    Strategic, consistent, timely, and on-brand.
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Repeatable Core Video Assets

1. Brand Story

A cinematic look at who you are, why you do what you do, and what makes your brand unique.

Website homepages, Instagram, YouTube, LinkedIn

Pinned post, About Us video, or YouTube trailer

Show who you are, what you believe, and why it all matters.

72% of customers say they prefer learning about a company through video over text. (HubSpot)

2. Product or Service Promo

A short video showing off what you sell, how it works, and what problem it solves.

Facebook Ads, YouTube pre-roll, Instagram, TikTok

Paid ad, carousel intro, or homepage highlight

Highlight what you offer and why customers should care.

96% of people say they’ve watched an explainer video to learn more about a product or service. (Wyzowl)

3. Testimonial Video

A real customer sharing their experience, results, and trust in your brand.

Landing pages, LinkedIn, YouTube, Instagram

Carousel post, pinned reel, or website embed

Let real clients do the talking with authentic praise.

88% of consumers trust user reviews as much as personal recommendations. (BrightLocal)

4. How-To or Educational Video

Teach your audience how to do something valuable or make the most of your product.

YouTube, TikTok, Instagram Reels, email newsletters

Tutorial reel, step-by-step carousel, or blog companion video

Teach something valuable and build trust through expertise.

How-to videos are the most popular type of video content on YouTube. (Google)

5. Behind-the-Scenes / Culture Moment

Authentic, casual glimpses into your team, work process, or company culture.

Instagram Stories, TikTok, LinkedIn, YouTube Shorts

Reels, Stories, or BTS blog feature

Give a peek at your team, process, or personality.

70% of consumers feel more connected to brands with CEOs or teams who share content on social. (Sprout Social)

6. Creative Social Media Reels & Shorts

Fast-paced, engaging video content crafted for attention and virality.

TikTok, Instagram Reels, YouTube Shorts, Facebook

Reels, challenges, trends, or day-in-the-life edits

Grab attention fast with bold, snackable content.

Short-form video has the highest ROI of any social media marketing format. (HubSpot)

7. Case Study / Success Story

A narrative video showing how you solved a customer’s problem with measurable results.

LinkedIn, YouTube, website blog pages

Long-form testimonial, blog embed, or sales deck asset

Showcase real results and how you deliver them.

B2B marketers say case studies are the second most effective content type for converting leads. (CMI)

8. FAQ or Explainer Video

Straightforward answers to common customer questions or breakdowns of how your service works.

Website help centers, YouTube, Instagram, LinkedIn

Carousel Q&A, FAQ highlight, or feature explainer

Answer common questions with clarity and confidence.

94% of marketers say video helps users better understand their product or service. (Wyzowl)

9. Event Coverage / Recap

Highlight reel or sizzle recap from a special event, conference, or company milestone.

YouTube, Instagram, Facebook, LinkedIn

Recap reel, story archive, or celebration post

Capture the energy and highlights of your big moments.

73% of event marketers say video is the most effective content format for driving engagement. (Eventbrite)

10. Offers or Incentives Announcements

A short video promoting your latest deal, limited-time offer, or exclusive promotion.

Instagram Reels, Stories, Facebook Ads, email

Timely reel, pinned story, or paid ad

Promote your latest deals, offers, or time-sensitive updates.

Including video in promotional emails can increase click-through rates by up to 300%. (MarTech)

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Example Content Types for the 24/30 Posts:
SunMonTueWedThuFriSat
1 Core Video: Brand Story2 Static: Exterior Shot
3 Reel: Office Tour4 Static: Team Introduction5 Static: Product Close-Up6 Reel: Quick Tip7 Static: Customer Service Moment8 Core Video: Product or Service Promo9 Static: Client Interaction
10 Reel: Feature Highlight11 Reel: Tool or Tech Showcase12 Static: Team Member at Work13 Static: Behind-the-Scenes14 Static: Company Culture Snapshot15 Core Video: Customer Testimonial16 Static: Product in Use
17 Static: Group Team Shot18 Reel: Process Breakdown19 Static: Detail Focus20 Static: Service Highlight21 Reel: Why Choose Us22 Core Video: Thought Leadership23 Static: Workplace Moment
24 Reel: Time-lapse of Day25 Reel: Q&A or Tip26 Static: Lineup of Products/Services27 Static: Customer Review Quote28 Static: Friendly Interaction29 Static: Promo Graphic30 Static: End-of-Month Wrap-Up
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Show up in their feed every day

  • Repeat

    We'll help you build a repeatable system to market your brand consistently.

  • Grow

    It's content that builds trust, increases reach, and grows your business.

  • Simple

    Book your shoot. We'll handle the rest. Contact us: info@twohorn.com

Optional Add-Ons

Talent Casting/Management: Custom Quote
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Custom Animation or Motion Design: $100/hour
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Concepts and Tip sheet for internal employees to create content themselves

Real Business Applications

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Why Our Content Works – Real Stats

66% more qualified leads

Video marketers get 66% more qualified leads per year (OptinMonster)

22x more memorable

Stories are 22x more memorable than facts (Harvard Business Review)

95% message retention

95% of viewers retain messages better with video (Insivia)

Boost conversions by 80%

Video on landing pages can boost conversions by 80% (Unbounce)

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