AMG Critical Materials
Jet Engine
A 3D-animated film showing how AMG's metals go into the essential parts of a jet engine, made for the opening of AMG's chrome metal plant in New Castle, PA.
The project
AMG Critical Materials is a metallurgical company, and in 2026 it opened a chrome metal plant in New Castle, Pennsylvania, making it the only producer of chrome metal in the United States. For the grand opening, AMG wanted to show where its metals end up: in the essential parts of a jet engine.
What we did
The film is entirely 3D animation. Nothing was filmed. Chelsea did the 3D modeling and animation, building the engine and taking it apart so you can see the parts that depend on AMG’s metals. PJ did the sound design.
How it was used
It was shown at the grand opening of the New Castle plant.
Why it works
Most people never see where a metal goes once it leaves the plant. Animation can open up a jet engine and show the exact parts that depend on it, which makes a technical, behind-the-scenes industry easy to understand and easy to be proud of, whether the audience is investors, officials or the people who work there.
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