Ebb Therapeutics
Racing Mind
A commercial for Ebb's sleep device, built as problem then solution, with edit and motion graphics by Two Horn for Uppercut Studios and GH Advertising.
The project
Ebb makes a sleep device and needed a commercial for it. GH Advertising brought in Uppercut Studios, and Uppercut brought us in. The spot is built as problem, then solution.
What we did
We handled the edit and motion graphics.
How it was used
The commercial ran on broadcast TV and online.
Why it works
Anyone who has lain awake knows the problem already. The edit lets the viewer recognize it first, then the motion graphics help explain the product as the answer.
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