PPG
HR Transformation
A 90-second animated explainer for PPG's 2018 HR system rollout: script, flat 2D design and animation by Two Horn for GH Advertising, shown company-wide.
The project
PPG was rolling out a new HR system and every employee needed to understand it. GH Advertising brought us in to explain it in about 90 seconds.
What we did
We wrote the script and concept, then handled the design and storyboards, the 2D animation, the edit, the voiceover and the sound mix. Chelsea Horn did the design and animation. The look is flat 2D in PPG’s brand colors, with simple icons and screens standing in for the system.
How it was used
PPG showed it company-wide as part of the rollout.
Why it works
Nobody gets excited about a new HR system, and that’s the point of animating one. Flat icons and screens strip the subject down to what an employee needs to know, and keeping it to 90 seconds means people actually watch to the end.
Credits
Client: PPG. Agency: GH Advertising. Design and animation: Chelsea Horn.
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