UPMC
Chiari Malformation
A 3D medical animation for UPMC Neurosurgery and Dr. Robert Friedlander that explains Chiari malformation to patients and doctors. Made for GH Advertising.
The project
UPMC and GH Advertising brought us in to explain Chiari malformation for Dr. Robert Friedlander, one of UPMC’s top neurosurgeons. Dr. Friedlander chairs the Department of Neurological Surgery at the University of Pittsburgh and is a nationally recognized expert in treating Chiari malformation. The film was made for his service line at UPMC Neurosurgery, for patients, families and referring doctors alike.
What we did
Chelsea did the 3D modeling and animation, building the anatomy so viewers can see what’s happening inside the skull. PJ filmed Dr. Friedlander on camera, then handled the edit, sound design and color correction.
How it was used
The film lives on UPMC’s website, on the neurosurgery pages that explain Chiari malformation, and it was well received.
Why it works
A diagnosis like Chiari malformation is hard to picture and easy to fear. Showing it in 3D lets a patient see what’s wrong and how surgery helps, and it gives a doctor the same clear picture to share with colleagues. Pairing the animation with the surgeon himself on camera adds the trust a hospital needs.
Need motion graphics like this?
2D and 3D animation for ideas that won’t sit still for a camera. Explainers, title systems, product animation and entire worlds built from scratch. Our motion work is led by a SCAD-trained designer, not a template library.
See our motion graphics services.