Consol Energy
3D Paper World
A Telly Award-winning 3D paper-craft film on Consol Energy's community impact in the Pittsburgh region, designed and animated by Chelsea Horn.
The project
Consol Energy wanted to show the community impact it has on the Pittsburgh region. The agency Gatesman+Dave (now Gatesman) brought the project to Uppercut Studios, and Uppercut brought in Chelsea to make it.
What we did
Chelsea designed and animated the whole piece: a world built in 3D to look like folded and cut paper, so a big energy company’s role in the region reads as something warm and handmade instead of charts and figures.
How it was used
The film ran on Consol’s website and in investor meetings, and it’s still the first thing on the company’s website. It was well received, and it won Chelsea a Telly Award.
Why it works
Community impact is hard to show. It’s spread across jobs, neighborhoods and partnerships, and a list of numbers rarely sticks. An animated world lets a company show all of it in one place, in a style people want to keep watching, and it works just as well in a boardroom as it does on a homepage.
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