Pittsburgh Zoo & Aquarium
The Islands
A TV spot for The Islands at the Pittsburgh Zoo & Aquarium, edited with motion graphics by PJ for Uppercut Studios and GH Advertising.
The project
GH Advertising made a TV campaign for The Islands at the Pittsburgh Zoo & Aquarium. GH brought in Uppercut Studios, and Uppercut brought in PJ.
What we did
PJ edited the spot and did the motion graphics.
How it was used
The spot ran on broadcast TV in a wide local campaign covering Pittsburgh and the surrounding markets. The zoo liked it a lot.
Why it works
A zoo spot has a few seconds to make a family want to go this weekend. Good animal footage does most of the work, so the edit’s job is to find the best moments, keep the pace up and let the graphics land the name and the call to action without getting in the way.
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